I usually listen to NPR on the way to work in the morning. The last four weeks of coverage have been marked by frequent and excellent reporting on the aftermath of hurricane Katrina and those affected by it.
For whatever reason, this morning I thought of the two-week hiatus I'll take from listening when they perform their annual fund drive. It occurred to me that it would be remarkably magnanimous for the organization one year to casually announce, "Thanks to some generous donations and intelligent budgeting, we'll be forgoing this year's NPR fund drive. We ask instead that you donate what you can to the Red Cross or a charity of your choice." I suspect the gesture of good will would be repaid in the following year's donations.
Of course, it may be impractical or impossible to pull something like that off, but it sure would be remarkable.